How much does an online store cost in Poland
An online store is not one number but three: setup, running costs and per-payment fees. Here is the full bill – from subscription SaaS to a custom store – so no "surprises" appear after launch.
Three routes and real prices
- SaaS / subscription (Shoper, Shopify, IdoSell): setup 0–2000 PLN, then 100–400 PLN/month. Fastest start, but limited flexibility and a subscription forever.
- Custom store with a freelancer (WooCommerce, PrestaShop, HikaShop): 4000–12 000 PLN one-off. The store is yours, no engine subscription.
- Agency build: 15 000–50 000+ PLN – large catalogue, ERP/warehouse integration, from-scratch design.
What pushes the price up most
- Number and structure of products – 30 items vs. 3000 are different projects (import, variants, filters).
- Payments and delivery: Przelewy24/PayU/BLIK, InPost, couriers – each integration is work.
- Integrations: Allegro, suppliers, invoicing, inventory.
- Legal: regulamin (terms), RODO/GDPR, consumer rights – templates must be adapted.
- Design: a tuned template vs. a from-scratch design.
Running costs & fees – count before you start
- Store hosting: 300–1000 PLN/year (a store needs a stronger server than a business card site).
- Payment fees: usually 1–2% + a fixed amount per transaction – at 20 000 PLN monthly turnover that is 200–400 PLN.
- Maintenance & updates: 100–500 PLN/month by agreement (or do it yourself).
- Marketing: a store with no traffic does not sell – budget for SEO/ads from day one.
How to start cheaper – without mistakes
- Selling services or B2B? A catalogue with an inquiry form instead of a cart is cheaper and simpler.
- Launch with 1–2 payment methods and one delivery option, expand after the first orders.
- Do not pay for "future" modules – add them when needed.
- Check store speed on a phone – in e-commerce a slow page means abandoned carts.
FAQ
How much does a small online store cost in Poland?
With a freelancer 4000–8000 PLN for a store with up to ~100 products, online payments and delivery. On SaaS, from 100–300 PLN a month.
SaaS or a custom store – which is better?
SaaS = fast start and a subscription forever. A custom store = higher upfront cost, but full ownership, no engine subscription and free room to grow.
What are the ongoing costs of a store?
Hosting (300–1000 PLN/year), payment fees (1–2%), maintenance (0–500 PLN/month) and a marketing budget – without traffic a store does not sell.
Want an exact quote for your project?
Describe the task – I will tell you what kind of site you need and send a quote with a plan within one business day. No obligations. Landing page from 1500 PLN (~$400).