How much does a website cost in Poland in 2026

Short answer: with a freelancer a landing page is 1500–4000 PLN (~$400–1000), a business site 3000–8000 PLN, and an agency charges 8000–30 000 PLN. The range is huge because "a website" means very different things. Here is the price broken down by factors – useful whether you are an expat, a startup or an established company in Poland.

Price ranges in 2026

Guideline market rates in Poland (Warsaw and remote work cost about the same today):

• Landing page (one page for a single offer): freelancer 1500–4000 PLN (~$400–1000), agency 5000–15 000 PLN.
• Business website (5–10 pages): freelancer 3000–8000 PLN, agency 10 000–30 000 PLN.
• Website builder (Wix, templated WordPress): 0–2000 PLN + subscription, but you build most of it yourself.
• Online store: from 4000 PLN upward – a separate topic, broken down here.

What actually drives the price

• Number of pages and content. Each page is layout, copy and build work.
• Design: a ready template vs. a from-scratch design (a 2000–5000 PLN difference).
• Features: forms, booking, multilingual, integrations (CRM, payments).
• Content: who writes the texts and takes the photos – you or the contractor.
• SEO: search-ready structure, load speed, structured data – what separates a "business card" from a site that brings clients.

Freelancer, agency or builder

A builder makes sense when the budget is zero and you need "something now". You pay a 50–150 PLN/month subscription and with your own time. Limits: SEO, speed and growth.

A freelancer is the best value for small businesses: 1500–8000 PLN, direct contact, fast turnaround. The one risk: check the portfolio and how they work.

An agency is worth it for large projects (stores, portals, corporations) – you also pay for a team, a project manager and process guarantees.

Hidden & ongoing costs

• Domain: 60–120 PLN/year (often ~10 PLN the first year, more on renewal).
• Hosting: 200–500 PLN/year for a normal site.
• SSL: today usually free (Let's Encrypt) – do not let anyone sell you "SSL for 300 PLN/year".
• Maintenance: updates, backups, small edits – 0–300 PLN/month depending on the agreement.

How not to overpay – 4 rules

• Start with a landing page (from 1500 PLN), expand once it brings inquiries.
• Ask for an itemised quote – "a website for 12 000 PLN" as one line is a red flag.
• Check the speed of the contractor's portfolio sites in PageSpeed Insights – a slow site loses Google rankings.
• Make sure the domain, hosting and code are registered in your name.