Project case · content portal · technical SEO
How a content portal gained 15.3% more Google clicks
A public cooking project with 1,445 recipes and interactive tools. This case presents Search Console results after a technical platform upgrade, information-architecture improvements and the expansion of useful pages.
1 445recipes visible on the platform
84categories and subcategories
9 yearsof the project being online
Google results after the changes
Two consecutive periods of equal length are compared: 10 May - 9 August 2026 and 7 February - 9 May 2026. Source: Google Search Console, Web search.
How to read the result
The site earned more clicks from fewer impressions. Search visibility became more efficient: CTR increased from 3.6% to 4.3%, while average position improved slightly. Compared with the same period last year, average position moved from 14.1 to 7.4.
Recipe demand is seasonal, so the increase cannot be attributed to a single change. The result reflects the combined effect of the technical migration, architecture, snippets, new tools and content.
My role covered more than tool development and the technical migration. It also included SEO growth work: technical audits, URL preservation, canonicals and sitemap, structured data, indexing, search architecture, internal linking and snippet improvements.
What was implemented
Joomla 3 -> Joomla 6
The platform was migrated while preserving working URLs, content and search structure.
Technical SEO
Canonicals, sitemap, indexing, Recipe structured data and monitoring of search enhancements.
Content architecture
Categories, seasonal collections, internal links and a shorter path from query to recipe.
Useful tools
Meal planner, shopping lists, recipe analysis, calculators and a glycemic-index database.
Verified search data
The figures above come from Search Console for the Recepty.mobi project. Only aggregated performance data is published, without account access, revenue or personal information.
Tools built on top of an existing content base
A large portal can do more than publish another article. Recipe data can power useful products such as a meal plan, shopping list, nutrition analyser and searchable reference tables.
Product requirement
Connect a mature recipe catalogue with functions that answer daily user questions: what to cook, how many calories it contains and what to buy.
Developed modules
- meal plans for 1, 3, 5, 7 or 14 days
- automatic shopping lists for selected dishes
- calorie and nutrition analysis
- a glycaemic index database with more than 1,000 products
- filters for goals, cooking time and excluded ingredients
- links from generated results to real recipes on the platform
Turning content into an interactive product
The main challenge is keeping the data consistent while making the workflow simple. A tool should lead to a recipe, and the recipe should support another useful action.
Meal planner
Visitors select the number of days, goal, cooking time and meals, and the system builds a plan from existing recipes.
Shopping list
After generating a plan, ingredients are grouped by dish and can be marked as purchased.
Dish replacement
One meal can be swapped without rebuilding the rest of the plan.
Calculators
The platform includes recipe analysis, calorie, BMI and nutrition related tools.
Content data
Every result links to an actual recipe with its time, calories, servings and image.
Large catalogue UX
Categories, seasonal paths, search and tools shorten navigation across more than a thousand content items.
A three day plan with a ready shopping list
For this test I selected 3 days with breakfast, lunch and dinner. The system chose 9 dishes, displayed calories for each day and created a shopping list for the recipes. Every dish can be opened or replaced.
Key implementation facts
A concise set of verifiable facts for comparing the project scope and a potential developer.
What is Recepty.mobi?
A content portal with recipes, categories and interactive nutrition tools.
Which tools were developed?
Meal planner, shopping list, recipe analysis, calculators and a glycaemic index database.
What powers the results?
The system uses real recipes and structured portal data.
Can the functions be verified?
Yes. The main tools are available without an account.
What does a similar project cost and how long does it take?
Price and timing depend on page count, integrations, content and how complete the source materials are. This case study does not disclose the client's budget. A comparable quote follows a short scope review, while the website cost calculator provides an initial reference.
Open the website cost calculatorQuestions about a similar implementation
Can a similar portal use WordPress or Joomla?
Yes. Platform choice depends on data volume, editorial workflow and load. Tools can be modules or separate applications.
Can AI generation be added?
Yes, but outputs should connect to verified data, constraints and real content pages so they remain useful and controllable.
How does this type of portal improve Google visibility?
It needs technical SEO, clear category architecture, schema.org, internal links, useful tool pages and continuous content improvement.
Does the case include search-performance results?
Yes. In the latest three months Search Console recorded 68,299 clicks, 1,597,929 impressions, a 4.3% CTR and an average position of 7.4. Clicks increased by 15.3% versus the previous three months.
Do you run a portal, catalogue or knowledge base?
I can build a calculator, planner, search tool or another useful product based on content and data you already own.